800.245.9540
mackin@mackin.com
Help Guide
Ingredients
› FULL-SCREEN COLOR ADS
› CUSTOM LANDING PAGE ON ALL PLATFORMS
The Mackin Publisher Showcase is the main entrée of our marketing program. Made-to-order and updated monthly, the digital Publisher Showcase gives you a fully customizable page on the desktop version of Mackin.com. This accessibility gives customers round-the-clock access to your content and your brand anytime and anywhere they choose.
Ingredients
› 670px wide X any height you choose
› Full-color dedicated eBlast
› 120,000 opt-in contacts and growing
› Clickable thumbnail of offer or title that is being featured
› Copy explaining the offer
An economical way to advertise in the growing Mackin network. We combine 2-4 publishers on a single Collections eBlast where our customers can view them at once and then click to reveal your dedicated eBlast and its offerings.
Ingredients
› 670PX WIDE X ANY HEIGHT YOU CHOOSE
› SENT ON THE DATE OF YOUR CHOICE
› FULL-COLOR DEDICATED EBLAST
› 120,000 OPT-IN CONTACTS & GROWING
Communicating to a growing list of more than 120,000 opt-in subscribers is as satisfying as it gets. We can send your design, or let our design chefs create one just for you. As a dedicated Mackin eBlast, you’ll be co-branded with Mackin and sent in a specially featured email to our entire audience. At the completion of each email campaign we’ll even serve you your metrics.
Ingredients
› 150PX WIDE X 175PX HIGH
› SENT ON THE MONTH OF YOUR CHOICE
› FULL-COLOR AD WITH LINKS TO YOUR PUBLISHER SHOWCASE PAGE
› 140,000 OPT-IN CONTACTS & GROWING
Nothing beats consistent Grade-A service. Our monthly eNewsletter is chock-full of news, facts, interviews, educational information, promotions and more, all peppered with tasty advertising morsels from a select group of publisher partners. There’s no better way to be seen, month after month, by over 140,000 opt-in connoisseurs of Mackin.
Ingredients
› Your art, book covers and branding
› POST-PRODUCTION EDITING INCLUDING royalty-free music, photos and video content if needed
› VOICE OVER TALENT, WHEN NECESSARY
› PUBLISHER RIGHTS TO THE FINAL VIDEO PRODUCT
45-60 second video spots to feature titles, book sets, whatever you desire, then embed them in a dedicated eBlast, on your Publisher Showcase page or use them in your own marketing.
Ingredients
› 10-15 titles of your choice that link to order
› Featured on the dates of your choice
› 1-week intervals
› Several millions of annual website visits and growing
These little gems get served up, front and center, for everyone to see when they log on to the homepage of Mackin.com. Your tray of sliders includes a continuous rotation of your logo and ten to fifteen book covers that you want to feature. Each cover provides a direct link to add the title to their order or to your Publisher Showcase page, if you choose. It’s the perfect way to grab those hungry folks right when they enter.
A great feature to help your titles stand out, Artifacts calls out the topics, themes, learning outcomes, and reading levels that make a book unique. A distinctive icon will denote which titles have artifacts attached to them inside MackinVIA.
Ingredients
› Videographer
› Studio Location
› Post-production editing including royalty-free music
› Voice Over talent, when necessary
› Publisher rights to the final video product
Help your stars shoot to the top with a professionally created video interview from Mackin.
Expertly taped and fully edited with voiceover, text treatments, soundtracks and other creative effects by Mackin’s own in-house video production team. Each interview is cooked up, in tandem, by the publisher and the creative team at Mackin. We provide the host to moderate, interview and engage each talent to make sure they positively shine.
All video shoots occur on one of many sets or locations at Mackin. For an additional fee, we’ll even travel to the author’s location.
The end result: a perfectly prepared video interview that becomes your exclusive property that you are free to promote as you wish. In turn, we will add each video to the mobile and online versions of Publisher Showcase. For added flavor, try embedding the final video interview in an eBlast as a link!
Ingredients
› YOUR COMPANY’S LOGO ON A 80″ SCREEN BEFORE MACKINVIA PRESENTATIONS
› YOUR COMPANY’S SINGLE FRAME AD ON AN 80″ SCREEN BEFORE MACKINVIA PRESENTATION
› VERBAL MENTION OF YOUR COMPANY’S SLOGAN AND OFFERINGS
› OPPORTUNITY TO GIVE AWAY PROMOTIONAL CONTENT OR TITLES
› PUBLICIZED IN ALL MACKIN PRE AND POST CONFERENCE ADVERTISING
Put your company in a preferred spotlight that only Mackin can provide with a shared conference sponsorship.Your company’s brand and any product(s) or title(s) you choose to promote will be featured on screen and given verbal recognition before each scheduled presentation. To enhance your presence and reinforce your brand, you will have the option of giving away promotional content that we will award through a drawing at the end of the conference. Typically, books, book sets, and merchandise are all acceptable for this venue.
When you purchase any of our marketing programs, our regular schedule of social postings will keep your brand on the tip of everyone’s tongues. We sprinkle relevant, up-to-the-minute information on four Twitter sites, and pepper Instagram and Facebook with news and pictures as a value-added ingredient to your hearty marketing mix.
Try one! Try them all! We’re slinging them out at no additional cost to you!
3505 County Road 42 West
Burnsville, MN 55306
Tel. (800) 245-9540 | Fax (800) 369-5490