800-245-9540
mackin@mackin.com
Help Guide
The High-Performance Marketing Vehicle
Drive Your Messages
to Our Customers
to Our Customers
Dedicated eBlasts
Buckle up! When you choose to advertise with Mackin, you will be steering your marketing to a growing list of nearly 200,000 opt-in subscribers. We can send your design, or our designers can map one out for you. With each dedicated eBlast, you’ll be co-branding with Mackin and your message will be driven, in a specially featured email, to our entire audience.
$1,750 Per eBlast
Specs
- 600px wide by any height you choose
- Sent on the date of your choice
- Full-color dedicated eBlast
- 197,000 opt-in contacts and growing
Get More Mileage
Publisher Collections eBlasts
If you are looking for an economical way to navigate your message to Mackin’s customers, look to the Collections. We combine 3-5 publishers on a single Collections eBlast that are assembled by similar interests, events, holidays, genres, or themes, and send them to our entire database. This is one of the keys to your marketing success.
$850 Per eBlast
Specs
- 600px wide by any height you choose
- Full-color dedicated eBlast
- 197,000 opt-in contacts and growing
- Clickable thumbnail of offer or title that is being featured
Create Traffic
eMackin Monthly Newsletter Ads
Our monthly newsletter is filled with bumper-to-bumper news, facts, author interviews, educational information, promotions, and more! This fully loaded source of current Mackin information gets thousands of looks from our welcoming database of nearly 200,000 educators.
$750 Per Ad
Specs
- 150px W x 175px H
- Sent on the month of your choice
- Full-color ad with links to your publisher showcase page
- 197,000 opt-in contacts and growing
Tech That Goes the Distance
Distance Learning Essentials Newsletter Ads
Our mid-month digital content newsletter has been designed with the current educational landscape in mind. This monthly email brings our customers the latest in remote and distance learning information, digital offers, and current MackinVIA digital news.
$500 Per Ad
Specs
- Sent on the month of your choice
- Full-color ad with links to your publisher showcase page
- 197,000 opt-in contacts and growing
Produce a Drive-In Movie
Video Book Trailers
Nothing sells like a sizzle reel. Have Mackin’s creative video technicians produce 60-second video book trailers for the titles you are promoting and post them on your Publisher Showcase page, or embed them in your own dedicated eBlasts.
$1,250 Per Video
Specs
- Your art, book covers and branding
- Post-production editing including royalty-free music, photos and video content if needed
- Voice-over talent, when necessary
- Publisher retains rights to the final video product
Superb Traction With Our Sliders
Mackin.com Homepage Slider Ads
Get in front of the pack with a highly visible ad on the homepage of Mackin.com. This is the perfect spot to park 10-15 of your latest and newest titles. Each cover provides a direct link that drives our customers to the order page on Mackin.com. With millions of impressions every year, this is the vehicle to turn heads and a great place to be seen!
$1,000 Per Week
Specs
- 10-15 titles of your choice that link to order
- Featured on the dates of your choice
- 1-week intervals
- Several millions of annual website visits and growing
This Vehicle Provides Great Handling
Print Magazine Advertising
Give our customers a message they can grab onto. Magazine advertising allows you to reach a national audience, affordably and effectively. Co-brand your messages with Mackin and School Library Journal, and add greater credibility to your promotions.
$2,800 Per Full-Page Ad
Ready to Turbocharge Your Marketing?
Troy Mikell
800.245.9540 • troy.mikell@mackin.com
Interested in promoting your titles on Mackin’s Publisher Showcase?
