Marketing – Mackin

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Ingredients

› FULL-SCREEN COLOR ADS
› CUSTOM LANDING PAGE ON ALL PLATFORMS
› 40 TITLES PER PAGE, ROTATED MONTHLY
› 2 ON-SITE MEETINGS WITH MACKIN STAFF PER YEAR
› 50 TOTAL POSTS ACROSS ALL MACKIN’S SOCIAL MEDIA ACCOUNTS

Publishers can gain greater visibility with inclusion into the annual
Publisher Showcase inside Mackin.com. The annual membership offers publishers the ability to update the content on a regular basis and embed written and visual product information.

$3,500 per year

Reach a national audience, affordably and effectively, with a co-branding opportunity with Mackin. We’ll evaluate our mutual goals in the print advertising medium and recommend the appropriate venues for your company and Mackin to share in.

$2,750 per full-page ad

Ingredients

› 670px wide X any height you choose
› Full-color dedicated eBlast
› 170,000 opt-in contacts and growing
› Clickable thumbnail of offer or title that is being featured
› Copy explaining the offer

A new and economical way to advertise in the growing Mackin network, we combine 3-4 publishers on a single Collections eBlast that are assembled by similar interest, events, holidays, genres or themes and send them to our huge database. Creative will be an additional $500.

$850 per eBlast

Ingredients

› 670PX WIDE X ANY HEIGHT YOU CHOOSE
› SENT ON THE DATE OF YOUR CHOICE
› FULL-COLOR DEDICATED EBLAST
› 170,000 OPT-IN CONTACTS & GROWING

Communicating to a growing list of more than 170,000 opt-in subscribers is as satisfying as it gets. We can send your design, or let our design chefs create one just for you. As a dedicated Mackin eBlast, you’ll be co-branded with Mackin and sent in a specially featured email to our entire audience. At the completion of each email campaign we’ll even serve you your metrics.

$1,750 per eBlast

Ingredients

› 150PX WIDE X 175PX HIGH
› SENT ON THE MONTH OF YOUR CHOICE
› FULL-COLOR AD WITH LINKS TO YOUR PUBLISHER SHOWCASE PAGE
› 170,000 OPT-IN CONTACTS & GROWING

Nothing beats consistent Grade-A service. Our monthly eNewsletter is chock-full of news, facts, interviews, educational information, promotions and more, all peppered with tasty advertising morsels from a select group of publisher partners. There’s no better way to be seen, month after month, by over 170,000 opt-in connoisseurs of Mackin.

$750 per ad

Ingredients

› Your art, book covers and branding
› POST-PRODUCTION EDITING INCLUDING royalty-free music, photos and video content if needed
› VOICE OVER TALENT, WHEN NECESSARY
› PUBLISHER RIGHTS TO THE FINAL VIDEO PRODUCT

45-60 second video spots to feature titles, book sets, whatever you desire, then embed them in a dedicated eBlast, on your Publisher Showcase page or use them in your own marketing.

$1,250 per book trailer

Ingredients

› 10-15 titles of your choice that link to order
› Featured on the dates of your choice
› 1-week intervals
› Several millions of annual website visits and growing

These little gems get served up, front and center, for everyone to see when they log on to the homepage of Mackin.com. Your tray of sliders includes a continuous rotation of your logo and ten to fifteen book covers that you want to feature. Each cover provides a direct link to add the title to their order or to your Publisher Showcase page, if you choose. It’s the perfect way to grab those hungry folks right when they enter.

$1,000 per week

Ingredients

› Videographer
› Studio Location
› Post-production editing including royalty-free music
› Voice Over talent, when necessary
› Publisher rights to the final video product

Help your stars shoot to the top with a professionally created video interview from Mackin.

Expertly taped and fully edited with voiceover, text treatments, soundtracks and other creative effects by Mackin’s own in-house video production team. Each interview is cooked up, in tandem, by the publisher and the creative team at Mackin. We provide the host to moderate, interview and engage each talent to make sure they positively shine.

All video shoots occur on one of many sets or locations at Mackin. For an additional fee, we’ll even travel to the author’s location.

The end result: a perfectly prepared video interview that becomes your exclusive property that you are free to promote as you wish. In turn, we will add each video to the mobile and online versions of Publisher Showcase. For added flavor, try embedding the final video interview in an eBlast as a link!

$1,500 per video interview

Provide your own pre-recorded 30-50 minute webinar to feature content of your choosing for our Mackin educational sales consultants. Content can include new titles, new products, new selling tactics, etc. Mackin will publish your content on our CRM and give access to all internal staff to view. This is the perfect way for our consultants to become educated on your offerings at their convenience.

$500 per webinar

Ingredients

› YOUR COMPANY’S LOGO ON A 80″ SCREEN BEFORE MACKINVIA PRESENTATIONS
› YOUR COMPANY’S SINGLE FRAME AD ON AN 80″ SCREEN BEFORE MACKINVIA PRESENTATION
› VERBAL MENTION OF YOUR COMPANY’S SLOGAN AND OFFERINGS
› OPPORTUNITY TO GIVE AWAY PROMOTIONAL CONTENT OR TITLES
› PUBLICIZED IN ALL MACKIN PRE AND POST CONFERENCE ADVERTISING

Put your company in a preferred spotlight that only Mackin can provide with a shared conference sponsorship.Your company’s brand and any product(s) or title(s) you choose to promote will be featured on screen and given verbal recognition before each scheduled presentation. To enhance your presence and reinforce your brand, you will have the option of giving away promotional content that we will award through a drawing at the end of the conference. Typically, books, book sets, and merchandise are all acceptable for this venue.

3505 County Road 42 West
Burnsville, MN 55306

Tel. (800) 245-9540 | Fax (800) 369-5490